Enquirer Consulting Group x R.W. Martin

The invoice, the full picture,
and a decision.


Prepared for Chip Ottman. August 7, 2026.

Item one, as promised

The invoice


ECG-1009 · USD 1,338.28 · issued July 29 · due on receipt.
Covers July 26 to August 26. Your card ran clean for four months, then declined on July 26 and again on July 28. We retired the card and moved you to a standard US invoice, payable by ACH. The invoice is unpaid as of today.

The invoice is the smallest thing on this call. The bigger conversation is everything you have not been shown.

02

March 25, your last email to us

"I'm going to have Natalie take care of this."


That was 135 days ago, and it is the last direct conversation we had until yesterday. Here is everything that happened in between, dated, from the written record. Every item is backed by an email, a calendar entry, or a platform log we can show you.

03

The record, part one

March and April: launched, producing, then paused


Mar 19
You

Tim Rath introduces us. You book the audit call for the next morning.

Mar 26
Your team

Natalie signs up and pays. Three seats: Randy, Anthony, and Natalie.

Mar 31 to Apr 1
Us

Three campaigns built and sending, one per rep, each in the rep's own name.

Apr 2 to 10
Results

First buyer replies land: a Sutter Health executive offering his assistant to book a call, an Inova director naming their vendor decision maker, a CFO with a consortium lead for Randy. None are answered, then or ever.

Apr 7
Your team

One week in, everything is paused: "concerns from our sales team around who messages are being sent to."

Apr 15
Meeting

All hands call. Reply handling agreed in principle, notifications to Randy and Anthony built the same week. The reply owner is never confirmed. Eight weeks of dark follow.

04

The record, part two

May and June: rebuilt to your spec, half reconnected


May 27
Your team

Natalie sends the owned-contact lists from your CRM. We exclude every one at the person level.

Jun 1
Meeting

Teams call with Natalie. This remains the last live conversation anyone at R.W. Martin had with us before yesterday.

Jun 2
Your team

"Let's just restart Randy and Anthony's campaigns." East/West territory split confirmed, new job titles requested. The last instruction your team ever sent us.

Jun 3
Us

Campaigns restarted with the filtering, as asked.

Jun 15
Us

Personas rebuilt to Natalie's spec. 800+ fresh buyers sourced for Randy and Anthony.

Jun 26
Us

Platform upgrade. Every seat needs a two minute reconnect. Only Natalie's ever comes back. Randy's and Anthony's campaigns freeze with 615 staged buyers, and stay frozen to this day.

05

The record, part three

July: nine emails out, one reply in, then dark


Jul 4 to 27
Us

Nine emails to your team: seat reconnects three times, reply ownership twice, your client portal twice, billing twice. One reply comes back, total.

Jul 7
Your team

That one reply: Anthony flags a territory change and a new hire. We ask for the new hire's name the next morning. It never comes. The final message anyone at R.W. Martin has sent us.

Jul 17
Us

Your client portal goes live, every conversation visible. Invited twice. Never opened.

Jul 26 and 28
Payment

The card declines at your bank, twice, after four clean months.

Jul 29
Us

Two billing emails and invoice ECG-1009 to Natalie. No reply.

Jul 31
System

Natalie's seat logs out. Reconnecting is a single login. Nobody does it. The engine stands still since, 225 buyers queued.

Aug 6
You

A balance reminder finally reaches you directly. You reply within three hours. The fastest response since March, and proof this conversation belonged with you all along.

06

The numbers

What the engine produced through all of that


1,567
connection requests sent to your buyers
399
new connections, roughly 1 in 4 accepted
89
prospects replied

All three seats ran from April through June. Since the June platform upgrade, only Natalie's seat was ever reconnected, and every message was a five word greeting with no follow up permitted. Numbers from the platform records, both eras, pulled August 7.

07

The part that hurts

89 replied.
89 never got an answer.


Across both platforms and all three seats, every conversation where a prospect wrote back ends on their message, still waiting. Around a dozen were buyers actively asking to be sold to.

08

Your buyers, in their own words

Who has been waiting


126 days
Hospital system operations executive, Sutter Health
"Yes, let set up a call please reach out to my executive assistant."
122 days
Director of Support Services, Inova Health System
"This sounds interesting. The best person to contact is [their vendor decision maker]."
126 days
Director of EVS, HCA Regional San Jose
"Scrub tracking is a pain in my side for many years... reach out to my VP."
121 days
EVS Manager, OhioHealth
"I would love to see the information. I could pass it along to our supply chain."
127 days
Healthcare supply chain leader
"Can you send me a spec sheet?"
119 days
Health system CFO, replying to Randy
"I connected with the leader of the laundry consortium we share with VCU. She shared that she..."

Quoted verbatim from the LinkedIn conversations. The full list of all 89, with transcripts, is yours either way.

09

While all of that was happening

We never stopped working this account


Lists

4,542 buyers sourced and screened across your three territories, plus 800+ rebuilt in June to Natalie's new spec, plus a 510 lead refill in July.

Targeting

Personas rebuilt twice at your team's request: new titles added in June, your owned contacts excluded person by person from Natalie's CRM lists.

Plumbing

Reply notifications wired to Randy and Anthony after the April call. A client portal built and invited twice in July, with every conversation visible.

Chasing

Nine emails in July alone to keep your side connected: seat links reissued, reply ownership asked twice more, the portal fixed and resent.

The machine was built, fed, and maintained the whole time. What it never got was anyone on the other side to operate it.

10

Said plainly

This was not a performance failure


The engagement needed exactly three things from R.W. Martin. It got none of them.

Seat logins
Two minutes per rep after the June upgrade. Never done, asked nine times.
A reply owner
Asked April 15, July 10, July 27. Never named. 89 replies sat untouched.
The exclusion list
Requested by your own team in April. Never sent to us.

On targeting: we rebuilt it twice to your team's own spec, with their exclusions, and roughly 1 in 4 of your buyers accepted, healthy for cold outreach at this level. The list was never the reason 89 replies went unanswered.

11

The same engine, elsewhere

This account is the outlier


Innovative Radiology, the account Tim will vouch for: 6,410 connection requests, 1,740 new connections, and 368 prospect replies across three seats. Every seat connected, replies worked, reviews attended. Tim will tell you himself what it converted into.

Every other client we run today is adding seats, campaigns, or scope with us. Across our live client campaigns, clients have sold over $1M in new business. This account is the only one standing still, and the record you just saw is the reason why.

Numbers from the platform records. Results we have achieved on strong campaigns, stated as history, not a projection of yours.

12

What changes

We will not run it the old way again


What this engagement was

  • Software seats your reps had to log into and keep alive.
  • Replies waiting on your team to answer. 89 never were.
  • Day to day routed through marketing, relayed to sales.
  • Progress dependent on chased actions that never came.

How we run engagements now

  • We operate everything: targeting, sending, and every reply answered in the first person, same day, by us.
  • We qualify, we chase, we book. Meetings land on your reps' calendars. Taking them is their only job.
  • One relationship: you, or one person you name with real authority. No operating dependency on the sales floor.
  • You see everything: a weekly one page scorecard, and the portal already built for you.

We design it, we run it until it works, and what it builds is yours. That is how we work with every client now.

13

The decision

Two paths from here


Path 1: rebuild it, run by us

  • ECG-1009 settled this week.
  • A 45 minute scoping call with you next week. We bring the plan, the shape, and the number, and we agree it together on that call.
  • The 89 waiting replies get worked first, starting the week we agree.
  • We operate end to end. Your reps take booked meetings, nothing else.
  • You, or one named decision maker, as the single point of contact.
  • A weekly scorecard to you. About fifteen minutes of your month.

Path 2: the clean close

  • ECG-1009 settled.
  • Service ends August 26 with the subscription.
  • You keep everything: the 89 replied prospects with full transcripts, 4,500+ built and screened buyers, the personas and searches.
  • No hard feelings. The door stays open.

Both paths start with the invoice. Only one of them is worth your buyers waiting for.

14

We would rather lose this account than run it the old way for one more month.


Path 1 or Path 2 by Friday, August 14. The current subscription lapses on August 26 either way.

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