Enquirer Consulting Group x R.W. Martin

The invoice, the full picture,
and a decision.


Prepared for Chip Ottman. August 7, 2026.

Item one, as promised

The invoice


ECG-1009 · USD 1,338.28 · issued July 29 · due on receipt.
Covers July 26 to August 26. Your card ran clean for four months, then declined on July 26 and again on July 28. We retired the card and moved you to a standard US invoice, payable by ACH. The invoice is unpaid as of today.

The invoice is the smallest thing on this call. The bigger question is whether this engagement should exist at all.

02

March 2026

Where this started


Mar 19
Tim Rath introduces us. You book the audit call the same day.
Mar 26
Live: up to three LinkedIn seats for Randy, Anthony, and Natalie. Warm leads delivered to your reps, the same setup running for Innovative Radiology.
Mar 25
Your words: "I'm going to have Natalie take care of this." That handoff is where tonight's story begins.

Dates from the email record. Happy to share any thread referenced in this deck.

03

The numbers

What the engine produced anyway


1,567
connection requests sent to your buyers
399
new connections, roughly 1 in 4 accepted
89
prospects replied

All three seats ran from April through June: Randy, Anthony, and Natalie. Since the June platform upgrade, only Natalie's seat was ever reconnected, and every message was a five word greeting with no follow up permitted. Numbers from the platform records, both eras, pulled August 7.

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The part that hurts

89 replied.
89 never got an answer.


Across both platforms and all three seats, every conversation where a prospect wrote back ends on their message, still waiting. Around a dozen were buyers actively asking to be sold to.

05

Your buyers, in their own words

Who has been waiting


126 days
Hospital system operations executive, Sutter Health
"Yes, let set up a call please reach out to my executive assistant."
122 days
Director of Support Services, Inova Health System
"This sounds interesting. The best person to contact is [their vendor decision maker]."
126 days
Director of EVS, HCA Regional San Jose
"Scrub tracking is a pain in my side for many years... reach out to my VP."
121 days
EVS Manager, OhioHealth
"I would love to see the information. I could pass it along to our supply chain."
127 days
Healthcare supply chain leader
"Can you send me a spec sheet?"
119 days
Health system CFO, replying to Randy
"I connected with the leader of the laundry consortium we share with VCU. She shared that she..."

Quoted verbatim from the LinkedIn conversations. The full list of all 89, with transcripts, is yours either way.

06

The blockers

What switched the machine off


April 7, one week in

Everything paused on "concerns from our sales team around who messages are being sent to." Eight weeks dark.

Since the restart

Messaging held to a one line greeting. No second message was ever approved, so every reply needed a human on your side. None came.

Since the June 26 upgrade

The platform move needed a two minute reconnect per seat. Randy's and Anthony's never came, despite nine asks. Their rebuilt lists, 615 buyers, have been frozen since.

Asked Apr 15, Jul 10, Jul 27

Who owns replies day to day? Never answered. That is why 89 replies sat untouched.

Owed since April

The exclusion list your team asked us to honor was never sent to us.

July 17

Your client portal invite, with every conversation visible, was never opened.

07

July

Then it went quiet


Jul 7
The last message we received from anyone on your team.
Jul 4 to 29
Nine emails from us: seat connections, reply ownership, your portal, the west territory, the invoice. One reply.
Jul 31
The one live seat logged out of the platform. Reconnecting takes a single login. Nobody has logged back in.
Aug 1 to 7
Zero activity. A campaign with 225 buyers queued, standing still.
08

The contrast

What this looks like when a team leans in


1,887
new connections at Innovative Radiology, 27 percent acceptance on 7,087 requests
164
qualified LinkedIn conversations
124
replies on the email lane on top

Tim's team connected every seat, answered replies the day they landed, and turned up to the reviews. Tim will tell you himself what it converted into. Across our live client campaigns, clients have sold over $1M in new business.

Innovative Radiology numbers from our June stat set and a live pull this week. Results we have achieved on strong campaigns, not a projection of yours.

09

Said plainly

The pattern we cannot beat


A cybersecurity client narrowed the targeting to two job titles and restricted the messaging. Acceptance halved, from 20.6 to 11.5 percent. The engine still produced 27 positive replies. One meeting happened, because nobody on their side worked the follow through. Their own executive said it on the call: "the follow through is on us." They reset, re-engaged, and they are running today.

Every client that has paired heavy restrictions with a team that will not engage has ended in the same place: stalled results, frustration on both sides, then a quiet exit. We are watching this account walk that exact road, and we would rather stop it here.

10

Straight, both ways

Our side of the street


Some early connection volume went to prospects outside the US. We caught it in our own July quality audit and rebuilt the targeting. That wasted part of your weekly sending budget, and it was ours to catch sooner.

We under-reported your replies. Our dashboard showed 52. Reading every conversation by hand, across both platforms and all three seats, shows 89. The real number was better than we told you.

The July 31 seat logout took us too long to spot. Same day alerting is now being wired in so an outage pages us, not a monthly report.

None of that changes the story. All of it is ours, named before you had to ask.

11

The decision

Two paths from here


Path 1: the reset

  • ECG-1009 settled this week.
  • A 45 minute working session next week: you, Randy, Anthony, Dan.
  • All three seats reconnected in week one. Two minutes each.
  • One named reply owner in sales, same day on warm replies.
  • The exclusion list delivered inside two weeks, or waived.
  • A 15 minute weekly check that actually happens.
  • From us: US only rebuild, a real follow up sequence, the 89 reply backlog worked first, same day outage alerts, a monthly scorecard to you.

Path 2: the clean close

  • ECG-1009 settled.
  • Service ends August 26 with the subscription.
  • You keep everything: the 89 replied prospects with full transcripts, 4,500+ built and screened buyers, the personas and searches.
  • No hard feelings. The door stays open.

Both paths start with the invoice. Only one of them needs your team.

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We would rather lose the account than keep billing for a machine your team will not switch on.


Path 1 or Path 2 by Friday, August 14. The subscription lapses on August 26 either way.

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